After randomly selecting the characters A, 4, and 9, I explored combinations of two forms to make a brand identity. I eventually settled on the combination of 4 and 9 for YOKU.
The name YOKU comes from the pronunciation of four and and nine in Japanese. Four is often read as "yon" and nine "kyuu," and from there I derived the syllables "yo" and "ku." Together the syllables make "yoku" which means "to do well."
The name made me think of Japanese stationery shops that often double as book stores, and I thought the name and design fit that type of industry. The tagline "yoku yomu yoku kaku" means "read well write well" and is an alliteration of the syllables "yo" and "ku.